A go-to-market strategy (GTM strategy) is an action plan that specifies how your company will reach target customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
GTM is often associated with product launches, especially those targeting channel partners. Indirect channels often become a part of a product vendor's go-to-market plan, but GTM can also be used to describe the specific steps a company needs to take in order to guide customer interactions for established products. In addition, service-oriented channel partners, such as cloud service providers and managed service providers, may also devise GTM strategies.
Notwithstanding, Brasco Enterprises uses GTM strategies to foster a client's business in a different market, with special focus on Brazil and India, but also in an array of markets worldwide, such as Russia, China, and South Africa. We help your company and the products and/or services it sells enter into other markets, including the most challenging locations.